Privacy Policy

1. Introduction


1.1 We are committed to safeguarding the privacy of our website visitors & customers; this policy sets out how we will treat your personal information in accordance with G.D.P.R. (General Data Protection Regulations).


1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website.


2. Collecting personal information


2.1 We collect information in several ways by:


(a) data volunteered by visiting the website;


(b) by contacting Swallow Dental Supplies or one of its representatives by phone, email or in-person at meetings and/or exhibitions.


2.2 We may collect, store (on paper, electronically or otherwise) and use the following kinds of personal information:


(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);


(b) information that you provide to us when registering with our website (including your email address);


(c) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);


(d) information relating to any purchases you make of our goods (including your name, delivery address, payment address, telephone numbers, email address and card details); if you purchase a product from us through the website, your card information is not held by Swallow Dental Supplies Ltd. It is collected by a third-party payment processor that specialises in the secure online capture and processing of credit and debit card transactions. You can review the provider's privacy policy at or


(e) information that you post to our website for publication on the internet (including your user name, profile pictures and reviews);


(f) information contained in or relating to any communications that you send to us (including the communication content and meta data associated with the communication);


(g) any other personal information that you choose to send to us.


2.3 Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with the terms of this policy.


3. Using your personal information


3.1 Personal information submitted to us through our website, by phone, fax, email or in person, will be used for the purposes specified in this policy or on the relevant pages of the website.


3.2 We may use your personal information to:


(a) administer our website and business;


(b) personalise our website for you;


(c) enable your use of the services available on our website;


(d) keep our website secure and prevent fraud;


(e) verify compliance with the terms and conditions governing the use of our website.


(f) to ensure that unauthorised users do not access the information on our website, and in aggregate to measure the use of the website and to improve it.


(g) send you marketing communications relating to our business (such as information about new products and services and upcoming events) which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);


(h) provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);


(i) deal with enquiries or complaints made by or about you relating to our website or orders placed by phone, email or fax;


(j) send you goods purchased;


(k) send statements, invoices and payment reminders to you, and collect payments from you;


(l) send you non-marketing commercial communications;


(m) send you email notifications that you have specifically requested;


(n) send you our email newsletter, if you have requested it. You can inform us at any time if you no longer require the newsletter by phone, email or fax;


3.3 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.


3.4 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.


3.5 All our credit and debit card financial transactions are handled through our secure payment service providers, Sagepay or PayPal. You can review the provider's privacy policy at or We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make to us either via our website or personally, refunding such payments and dealing with complaints and queries relating to such payments and refunds.


4. Disclosing personal information


4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy. We may share your personal data with our suppliers, agents or contractors in connection with services they perform for us or pursuant to agreements with its suppliers.


4.2 We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.


4.3 We may disclose your personal information:


(a) to the extent that we are required to do so by law;


(b) in connection with any ongoing or prospective legal proceedings;


(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk) to the extent required or permitted by law we may also collect use and disclose personal data in connection with security related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements;


(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and


(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.


4.4 Except as provided in this policy, we will not provide your personal information to third parties. We will not disclose personal data to unaffiliated third parties for their independent use, unless pursuant to confidentiality agreements.


5. International data transfers


5.1 Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.


5.2 Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.


5.3 You expressly agree to the transfers of personal information described in this Section 5.


6. Retaining personal information


6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.


6.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.


6.3 Without prejudice to Section 6.2, we will usually delete personal data falling within the categories set out below at the date/time set out below:


(a) card details will be deleted once payment has been received unless card details have been saved by you on your account.


6.4 Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:


(a) to the extent that we are required to do so by law;


(b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and


(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).


7. Security of your personal information


7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.


7.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.


7.3 All electronic financial transactions entered into through our website will be protected by encryption technology.


7.4 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.



8. Amendments


8.1 We may update this policy from time to time by publishing a new version on our website.


8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.


9. Your rights


9.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:


(a) the payment of a fee (currently fixed at GBP 10); and


(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).


9.2 We may withhold personal information that you request to the extent permitted by law.


9.3 You may instruct us at any time not to process your personal information for marketing purposes.


9.4 In practice, you will usually expressly agree in advance to our use of your personal information for marketing purposes.